EYE On GREEN MAGAZINE – CEO & Publisher answers some
tough questions.
How to Hang-Tuff when the road gets Ruff. Three abilities needed to stay solid in
Business.
Drive is the force that gets you out of bed in the morning.
Drive is the “Fire in your Belly.” Dedication
and Determination are much harder to sustain….especially if you are going
through rough times to get “your piece of the pie.” or how about “shearing off
a bit from the top.” Yes, I am talking about money. Money being an ultimate compelling
factor. But money should never be the only
factor. With dedication you will make major sacrifices and by keeping yourself
and others motivated you will get through the rough road ahead…just keep your
eye on the “Big Picture” till the end. I like keeping my EYE ON BEAUTY, as many know. I am dedicated to beauty, the business,
consulting salons go green.
That leads me to my next objective to consider for the Salon
Going Green Business or any business of your dreams. To stay above the game –
dive below.
Loyalty has been
a problem forever. Clients change salons all the time, and so do their stylists.
#1 motivator –
get your staff involved in some decision making. Ask them for their input and
feedback. Surprisingly, this idea will
keep your crew with you. Giving your staff credit for your success is
more important than pay rate…people like to know that YOU care about their view
(s). This gives confidence, respect and inspires them. It is a Quick Easy Fix!
Customer Loyalty -
why should a customer stay loyal when your competition is giving 50% off on new
clients? Or half price massages…? Idea: Why not let the customer choose
their next service at 50% off. Give the customer choices….don’t make the
rules, bend and customize packages per client needs. If you are a full-service salon, there is a
range of options that you can give your clients. The goal is to keep your return customers,
while getting new clients in the door!
Buying the Right Products
and what to do if you buy the wrong ones!
First, when buying products (organics, green) don’t buy
products that customers can purchase at the local drug store…don’t even carry
the same products as other competing salons.
It stands to reason, if you are the only source carrying organics, then
you are the only source that your customers buy from. DO NOT Buy the MLM routine…these
companies make money from you by
insisting that purchasing a minimal amount of product per month. There are very small returns, with MLM if
any... Go with low start up packages, no
sign-up fees, no monthly fees. Go with
an Organic Product…if it is not Organic…don’t buy it. I recommend going with skincare that is
unisex. I am building a sales force with
BlackBox cosmetics. Anyone that is on my
team will have lifetime visibility, consulting on the brand, advice and
knowledge on building their own business.
It is easy to win the race if you have support from great
leadership. The kicker for me is….
helping others with their dream…especially, if it is green. See the BlackBox cosmetic
packages here. BlackBox 4 Men and Women
If you have a new spa, BlackBox is essential for organic
salons. Get "VuDu" - Get on Box. BlackBox 4 Men
Your Commitment: No matter what you decided your commitment is essential.
Stay focused on your Passion and Purpose always… Stay committed to
product for 1 year to see results. Don’t ever give up – and you will beat the
odds and stay in business!
https://shop.blackboxcosmetics.com/TR1635
https://shop.blackboxcosmetics.com/TR1635
