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Tuesday, May 22, 2012

How to Bring "GREEN" 2 Beauty

Are you graduating from cosmology school, setting up your own shop in town or selling beauty on the web?  Are you wondering what will be the next trend, or beauty breakthrough? Have you thought about what will set your business above the rest?  and of course, what will bring you the  most ROI?  (return on investment)  How about having the client finesse skills that retain and bring future clientele. Overwhelmed?  I don't blame you. 

First, lets talk about the "beauty market" if you will. The customer dictates the new "flavor" for beauty.  Since, I have been keeping my EYE ON BEAUTY, including color trends, fashion, style, haircare, I can identify that the customer is looking for "science" to bring back natural beauty to cosmetics.  So what does this mean to you as a hair stylist, colorist or makeup artist?  As an artist myself, I can safely say that "color" will come and go, trends and fads will be buried and resurrected forever, but one thing is for sure, the "green" beauty customer is looking for safer, non-toxic, high quality home grown beauty from "botanicals" not from the "bottle."  I am so passionately engrossed on educating young women and men on researching and buying safer products for home and professional use.  This is not a trend.  Bringing Green to Beauty is now becoming a "Lifestyle" for many.  This idea is based on health and well-being for the betterment of society to live a "richer" and greener" life.  If you take your health seriously then take your beauty seriously...and go green.

How You Can Bring GREEN 2 Beauty 

 I have now created a resource of professionals that do just that. They Bring  natural green and Organic beauty to makeup artist, hair stylist cosmologist and skincare professionals. There is a huge network of "green beauty formulators" that no one knows about.  They hide in their labs; intoxicating themselves with the goodness of beauty in nature and bring pleasure to all that seek to  find natural ways to exfoliate skin, clear acne scars, or envelope their body in organic essential oils.  I call them the GBU's   (Green Beauty Underground)  A network of natural beauty pioneers.

Green Connections - Strong Roots

My second recommendation to pull-forward in the green organic cosmetic industry would be to form connections.  There are so many great "green" resources out there. Get on LinkedIn! Join Salons Going Green, Organic Beauty, Green Beauty,Cosmetic Storm...so many more that you will find.  Many professionals can give you a wealth of info or advice... and will be pleased to do it!  Please "Tweet" yourself to me and connect with many professionals in the same beauty game. Get me here:  terry6106    Facebook is okay.....if you are a social "butterfly" beauty. Not recommend for serious business minds....sorry FB fans! If you must, fly here: http://www.facebook.com/people/Terry-Ruvo/100001225104189  Bird's with "green" feathers flock together.  The Green Vendor Network list is on my webpage. go to http://www.eyeonbeauty.info   click on Green Directory tab - Any collegues that you choose to contact are ready to help out.  I am sure they will give you a discount on any purchases you make.  Don't forget to say:  "EYE ON GREEN MAGAZINE" referred you!

My Next recommendation, and I believe most important,  would be to follow http://www.terryseyeongreenmag.blogspot.com 
I write a new issue every month exposing readers to green and organics in the beauty industry. All vendors in the magazine donate to "green" beauty and get a free listing in the magazine and on my personal website directory list. Soak yourself  silly in the free visibility and benefits. All vendors in the magazine can supply any large or small , start-up business,  meet and exceed all beauty requirements for your spa or salon. Contact them directly and say you saw them in EYE ON GREEN MAGAZINE. Eye on Beauty  http://www.eyeonbeauty.info
is an online Natural Beauty Boutique showcasing "paraben and cruelty free" beauty.  All cosmetics are non-toxic and are available to purchase in large quantities for your shop. Any purchase gets free goodies in the mail and a "Q&A" tip on beauty.

My Greatest Green Comrades

are all located in EYE ON GREEN MAGAZINE - they are  "green" front-runners in the cosmetic industry. Their passion for "green" beauty science is making history.  They are the driving force behind my business as a "green" beauty cosmetic professional, writer and resource point person.  Connect and continue to bring Green Beauty to your future. Green Beauty is here to stay.

 "Small changes today facilitates Big transformations for tomorrow." ~ Terry Ruvo Write me here: terry@eyeonbeauty.info